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2022 Consumer Checkpoint: Behaviors + Trends of Tea Consumers
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"2022 Consumer Checkpoint: Behaviors + Trends of Tea Consumers"

From shopping habits to taste preferences, dig into the most exciting tea insights of 2022.

Tea is a staple in British culture. Despite its popularity, tea sales have slipped due to supply chain and pandemic related issues, falling 250 million GBP between 2019 and 2020. 

Thankfully, things are finally beginning to look up with tea market revenue expected to return to 2019 levels by the end of 2022. Post-pandemic tea habits are also becoming permanent with nearly 1 in 4 U.K. consumers admitting that their tea drinking habits have increased in the last year. 

In response to this shift in behavior and interest in tea, OnePulse decided to ask 1000 consumers from our U.K. Pulser community what they really think about the latest tea trends. Below are the top 7 most exciting insights we discovered from our tea trend Pulses, selected from hundreds of results uncovered with OnePulse's consumer opinion platform. 


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