New 2023 QD OLED TV strategy from Samsung to raise industry expectations
Samsung began shipping its first OLED TV in March 2022, though not in large quantities initially. Samsung Display’s yield rate hindered the initial supply, and after rumours of failing to adopt WOLED panels surfaced, changing the OLED TV line-up was inevitable. Samsung suddenly adjusted its stock-keeping units (SKUs) of OLED TV models with its distribution channels after experiencing difficulties in its WOLED panel supply negotiations with LG Display. As a result, Samsung did not unveil its first QD OLED TV even at CES 2022, and instead of a global launch, it quietly launched the 55- and 65-inch models mainly in the US and some European countries.
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