Marketers value and appreciate the trust of their users. GDPR creates greater accountability for the B2B marketing industry to retain that trust and protect user data.
The General Data Protection Regulation is privacy legislation that went into effect in May 2018. This is an EU (European Union) regulation intended to strengthen and unify data protection for its citizens and residents. These updates affect all organizations that conduct business with EU markets, regardless of geographical location.
This checklist encourages marketers to be diligent with verifying compliance across all their marketing tools and vendors. We also share NetLine’s approach to adapting the regulations.