This on-demand webinar featuring former VP of Demand Services at SiriusDecisions, Jason Hekl, teaches demand gen funnel diagnostics, paired with a real-world case study.
Being a strategic marketer means taking a critical eye to the programs and tactics you run within the context of the audience you are attempting to attract, engage, qualify and convert. Diagnosing performance identifies and prioritizes improvements for this prospect-specific marketing effort.
In this on-demand webinar, Jason Hekl former VP of Demand Services at Sirius Decisions, co-host of the popular Marketing Milestones podcast, and co-founder of Marketing Converts, is joined by Heather Vaughan, Manager of Demand Generation at InfoBlox, to teach you how to run funnel diagnostics on your demand generation program. Jason Hekl and Heather Vaughan follow-up by taking an inside look at how to create a strategic and tactical content program, including:
Getting started with content-centric programs
Advancing with audience-specific programs
How to integrate programs to flex with your funnel
Content Program Case Study
How to identify your content program goals
Structuring your lead follow-up strategy for success
Executing your program analysis and optimization
Download this on-demand webinar now, sponsored by NetLine Corporation.