Learn from one of the best content marketing brands in the business. Intel launched iQ, its tech culture digital magazine in the ever-changing content marketing landscape.
Today, iQ feature is a widely recognized success with talented regular contributors, premium content partners, and a large amount of original articles per month. Luke Kintigh, Intel's global content strategist and founding editor of iQ, tells the story of how Intel grew from a brand publisher to a global brand publishing network - and why content promotion was the key to success.
In this eBook you will learn:
How to build and leverage a network of writers for distribution
The role of paid media to amplify and optimize content
How to use content distribution insights to power content development while improving your supply chain
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