The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn.
Thought LinkedIn was just for job seekers? Think again. LinkedIn is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at LinkedIn's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your LinkedIn activities. After reading this book you'll learn how to master the LinkedIn platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, and become an industry thought leader by establishing your own community within the lucrative LinkedIn demographic. You will also learn to set up your LinkedIn Companies Page to improve your reputation--drive more traffic to your website, and optimize your LinkedIn presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.