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"Marketing Executive Roundtable -- Succeeding in the Subscription Economy"
Virtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product offerings, lowering entry points and building recurring revenue through subscription models. As part of this transition, marketers have faced rising pressure to meet new objectives, like increasing customer usage levels, account expansion, cross-portfolio promotion and even subscription renewal.
MarketBridge’s Senior Vice President Mike Kelleher hosts a panel discussion with marketing executives Mike Amsel from SiriusXM, Kati Quigley from Microsoft and Jason Bartlett from Pitney Bowes covering how their organizations are rethinking the entire customer experience in the subscription world—from positioning, messaging, partner programs and post-acquisition analytics.
You will learn:
- How top companies are migrating to subscription models and facing both headwinds and tailwinds.
- Strategies for marketing executives in navigating the full customer journey - from customer retention, adoption and expansion
- Best practices in measurement and marketing programs for subscription success
BONUS: All registrants will receive a complimentary copy of, “A CMO's Guide to Land and Expand Success in the Subscription Economy,” a research report highlighting top priorities from industry-leading Marketers in driving competitive advantage.
Offered Free by: MarketBridge
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