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"Insights for connecting with Gen Z through Creator marketing"
Read this whitepaper to learn how Gen Z plans to shop this summer and beyond--featuring insights from LTK's latest Gen Z Shopper Study.
Gen Z is a powerful and unique group of consumers, with purchasing power on the rise. For brands, understanding their shopping behavior and spending power is key to success.
Gen Z trusts Creators more than social media ads and celebrities when making purchase decisions, according to LTK’s 2023 Gen Z Shopper Study.
In this new whitepaper, LTK Insights shares findings from the study with important advice for developing an effective marketing strategy.
Covered topics include:
Gen Z shopping habits, with upcoming summer 2023 trends
Insights on Gen Z linking behavior
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