Essential Knowledge for Accessing US Payments Data
Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perform sales lift measurement, targeting, and more.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nick Mangiapane, CMO at Commerce Signals, a Verisk business.
Watch this webinar and learn:
How to access payment data from a consumer marketer’s perspective
Key criteria for evaluating different data sources to ensure accurate, reliable results
Why card payment data can create a competitive advantage for your brand