Retool And Invest For The Virtual And Hybrid Event Future
The pandemic has forever redefined marketing event strategy. COVID-19 forced marketers around the world to quickly pivot to virtual events, and as the pandemic winds down, there’s no returning back to “normal.” Digitalized events are here to stay.
Hybrid events will blend the best of both in-person and virtual experiences. Marketers must reevaluate their virtual and hybrid events strategies and technologies to successfully meet customer expectations and achieve customer engagement, marketing, and sales goals. Only with the right mindset and tools can marketers successfully evolve their events from a marketing tactic to a series of invaluable, reusable assets.
In 2020, BlueJeans commissioned a custom study from Forrester Consulting to understand how marketers are delivering virtual and hybrid events today.