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"Nonprofit Makes History: Programmatic Helps Nonprofit Raise Historic Funds With New and Past Donors, Maximizing ROAS"
An international nonprofit organization was struggling to drive repeat donations and engage new donors for a holiday campaign. One of the pain points they faced in the past was proving to new donors that their donation is directly affecting the field.
The nonprofit asked Adtaxi to create an effective donation strategy for their holiday campaign within a strict deadline. We tapped into dynamic creative optimization, which is vital in this digital age where data and insights can be harnessed effectively by an organization looking to boost conversion rates. Adtaxi leveraged programmatic, taking advantage of social display ads within the programmatic environment not only to engage audiences but also to generate donations. Adtaxi’s digital strategy successfully bestowed trust in new donors by applying reassurance language in the ad copy, CTA buttons, and videos.
The nonprofit has not historically focused on driving donations through digital means, but after decades of traditional fundraising, the switch to digital advertising resulted in historic funds raised. While the Q4 campaign ran for only 39 days, Adtaxi was able to produce extraordinary donation results in a short time span.
Download the case study to learn how Adtaxi increased ROAS and drove over $3.4M in donations for this nonprofit organization:
- Dynamic creative optimization to collect data and insight for conversion
- Leveraged programmatic to encourage repeat donations, retargeting previous donors
- Utilized social display ads to engage and generate donations
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