This free executive summary of Sales Growth from eCornell is a great overview that compliments key concepts found in our new corporate training solution - Redshift. MBA-level training from Cornell.
A team of global leaders from McKinsey’s Sales & Marketing practice led comprehensive research and interviews with more than 120 of today’s most successful sales leaders across a wide range of industries. The results led to Sales Growth, one of the first comprehensive books on the discipline of sales management. Read this book and you'll learn about five strategies that the world's best sales practitioners use to create growth in any market. Over the next 10 minutes, we’ll explore these strategies.
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