MAXIMIZE THE ROI OF YOUR NEXT DIRECT MARKETING CAMPAIGN USING DATA YOU ALREADY HAVE.
This exciting new eGuide provides the key to unlocking more revenue per customer by leveraging information hiding in your customers contact data. If you have a name and address, you have the key to enhanced customer communications. We will look at statistics and understand their relevance to you and your customers in five key areas:
Leveraging Intelligent Mail tracking in multi-channel campaigns
Reducing undeliverable mail to boost delivery rates
Taking advantage of customer attributes to drive targeted content
Keeping up with the increasingly mobile United States population
Reducing print and postage costs through the intelligent use of data
When you're done with this quick guide you will be armed with an actionable list of ways to capitalize on these trends, which in turn can drive more revenue from your customers by showing them hidden value in the data they already share with you.
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