Social media is uniquely situated to help you not just address a crisis, but also mitigate the consequences--or even stop one before it starts. See the impact of social on brand crisis management.
Unlike any channel before it, social media can help you not just address a crisis, but also mitigate the consequences—or even stop one before it starts. How? The key to avoiding a crisis is the ability to identify trends, and when an unavoidable crisis does occur, the key to lessening its fallout is honest and timely communication. Social media gives you fast and comprehensive insights into what your customers are saying and lets you engage in real-time, one-to-one conversations.
This whitepaper explains how to use social media to:
Detect and deflect a potential crisis
Shorten the length of a crisis
Minimize damage to your brand
Read the whitepaper to learn how to leverage the strengths of social media to manage a crisis.