To create better customer experiences, big companies often wind up spending millions developing, translating, distributing, and promoting their content. The problem is that most of them never see a return on their investment.
Active Content Governance has emerged to address this problem. It’s a systematic approach to:
Capturing and digitizing your company’s content strategy
Measuring your current content status
Actively guiding content creation to achieve your stated goals
Improving overall performance over time
Interested in learning more about Active Content Governance and why it’s become a competitive advantage for brands like VMware, IBM, Facebook and Google?