Customers listed product photography as the single most important thing when making a purchase decision.
Investing in high-quality product photography is the best thing you can do for your ecommerce store’s conversion rate. According to a 2018 study, product images had the largest impact on digital purchase decisions, with 83% of respondents saying that product images and photos were ‘very’ or ‘extremely’ influential in their decision process. Product photos were ranked as more important than product descriptions/detailed specs, reviews and star ratings, and video. What this boils down to is that product photography is the most important thing to customers deciding to make a purchase - people like to see what they’re buying.