The challenge of providing individualized attention increases in complexity as today's connected shopper's path to purchase runs across multiple channels.
Retailers are facing fierce competition from online-only stores, and brick and mortars are actively seeking personal ways to win loyalty from their multichannel customers. But do they have the tools to recognize their customers across channels and keep them coming back?
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Top tools retailers use to personalize the customer experience
Online-inspired tactics to keep your customers shopping with you
How retailers are empowering shoppers to create their own in-store experience