The economy has hurt businesses and associations. Discretionary spending decreases have impacted paid memberships, seminars and conferences, taking a big revenue bite out of many associations.
To combat this, many associations are in “stabilization and cost-cutting” mode, where member retention is critical. In fact, the cost of new member acquisition is astronomical versus the cost of member retention -- up to 10 times as much.
To find other ways to offset these economic challenges, while ensuring ongoing member growth and retention, associations are looking at alternative revenue sources and ways to offer differentiated value for members.
Download now and find out how you can help add value and boost your association's revenues.