From Salesforce to Quickbooks, the cloud, or Software-as-a-Service (SaaS), is fundamentally reshaping the economics of all kinds of business applications by allowing them to be delivered over the Internet via a browser.
Video conferencing is the latest cloud trend — it removes the need for high-priced infrastructure and ongoing maintenance, while allowing technology to be deployed quickly and easily.
Cloud-based video conferencing isn't simply about providing traditional services at a lower cost. The new value comes from unleashing video conferencing to whole new groups of people who were never able to access the technology before, like remote workers and contractors, because it accommodates the way people want to work today. There is no tricky setup — the systems can be accessed on a large HD screen in a meeting room or on a laptop, tablet or smartphone. And rather than restrict video conferencing to a small group of internal employees, the cloud model lets partners and outside consultants join a meeting by merely logging in online and clicking a button— there are no complicated log-on numbers, firewall issues, and/or obstacles that had made on-premises video conferencing so difficult to use.