Ever wonder why the vast majority of event participants never raise a dime for the causes they join?
In fact, a Zero Dollar Fundraiser is exactly that – an event participant who doesn’t raise any funds beyond a simple registration fee. Why, you ask, are these non-fundraising participants so confounding to major nonprofit organizations? Depending on who you ask, up to 25% of nonprofit peer-to-peer budgets go to fundraiser acquisition. But then, after spending this hard-earned money attracting participants to the fundraiser, almost 7 out of 10 of them won’t do an ounce of fundraising. (Blackbaud 2015 Benchmark, 68% of walkers do not fundraise.) Zero Dollar Fundraisers carry HUGE fundraising potential! They are already supporters and advocates for your organization and are excited about your mission.
In the following eBook, we explore why Zero Dollar Fundraisers behave as they do and how to use recognition principles and leverage online communities to turn them into powerful fundraisers for your organization.
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