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"WTF is Identity? Unpacking how Identity works in 2021."
To be more loveable, brands need to be relevant, respectful, consistent, and personalised.
According to a McKinsey report, personalisation can deliver 5 to 8X the ROI on marketing spend.
But first, brands need to be able to correctly identify their customers. Identity is the key to creating exceptional customer experiences.
Reaching customers in the right way, at the right time, and with the right creative is the pathway to conversions - and long-term customer loyalty.
Download the guide to explore:
- How marketers define Identity and why it matters
- Making sense of fragmented data and changing regulations
- The role of first-party data
- Chief challenges on the path to Identity resolution
- The future of Identity and technology for marketers
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