Creating a successful customer acquisition strategy in the competitive B2B market is heavily rooted in understanding four things: your audience, how to reach them, what they’re consuming elsewhere, and how to continue the conversation after the initial engagement.
Every marketer knows lead generation and nurturing practices are essential to engage in-market prospects, but many marketers are searching for the “How” behind it all. Tom Prendergast, President of 190west, and David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation, joined forces to discuss content-centric lead generation best practices and tools that deliver results.
This webinar discusses:
A real-world analysis of B2B content engagement patterns from over 4 million professionals to help connect you to your buyers
How hyper-targeted campaigns help you scale without wasting your budget
A free tool that helps you better understand the content consumption patterns of your target prospects
Ways to develop engaging content your audience is looking for
How to assess readiness of prospects for optimal lead nurturing
Tactics to manage captured leads for higher conversion rates
Get the most out of your lead generation and nurturing efforts – watch on-demand!