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"Why Digital Asset Management (DAM) for Your Marketing Organization?"
Growing Marketing Organizations Can Often Fall into Chaotic Behavior
Signs of disorganization include:
- lost digital files leading to re-doing work and wasted production time.
- siloed communications across departments with valuable digital assets hidden away on individual devices or personal cloud storage setups.
- re-doing work or settling for off-brand creative.
- anxiety about image license management risk.
In addition to the pain of interrupting colleagues as you hunt for that photo shoot image or video footage, your organization can suffer from:
- lack of brand consistency.
- slow time to market.
- inaccurate product information across channels.
You can move from chaos to control. The low hanging fruit digital transformation initiative for marketing, with quick time-to-value, is Digital Asset Management (DAM).
Get the eBook to learn the ins-and-outs of DAM, how to justify it, where to get started and how to organize for it.
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