Challenges in mobile application development stem from the complex nature of the mobile ecosystem. But first let’s spend some time understanding the challenges.
When brainstorming app ideas, companies typically start by tackling basic enterprise concerns such as mobile email and calendaring.
Although relevant, these use cases are far from the full value that can be achieved from a mobile application. Beyond “extending the enterprise” (developing apps that extend current enterprise applications and processes to mobile devices), companies are struggling to identify mobile use cases that will have a significant impact on business metrics. Fewer than five applications, and 39 percent have built one or none at all—statistics that exemplify the enterprise’s struggle to understand the mobile landscape.
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