Transactional emails are triggered based on actions that we take as consumers when we interact with a company online, whether it be through their newsletter or website.
Although they are incredibly overlooked, transactional emails are unique to an occasion and recipient. But did you know that due to its high click-through rates, it can be a great way to communicate with your customers? In fact, transactional email brings in 288% more revenue than bulk mail. With this guide, find out what you might be missing in your transactional emails to capitalize on this incremental revenue.