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Transporting Messages of Awareness: Fleet Company Uses Vinyl Wraps to Promote Charitable Initiatives
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"Transporting Messages of Awareness: Fleet Company Uses Vinyl Wraps to Promote Charitable Initiatives"

Road Scholar Transport uses fleet graphics materials to help promote charities around the United States

Awareness is the first and most important step for a brand that is trying to attract customers. Similarly, in the nonprofit world, informing the public about an organization is necessary to:

  • Inspire donations
  • Gain new volunteers
  • Create awareness for their cause

This can be quite a feat, considering the number of nonprofits competing for attention and support. Reaching target audiences is increasingly precise via digital media and market research, but audiences have become acclimated to seeing ads all around them, from billboards on their daily commute to banner ads during their evening web browsing. Road Scholar Transport of Plymouth, Pennsylvania found a unique way to cut through the noise by promoting charitable causes through vinyl fleet wraps. Read more about how their impactful vinyl fleet wraps positively impact non-profit organizations.


Offered Free by: Avery Dennison
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