Brands enter the Facebook world with the expectation of having lots of fans. They see the ratio of fans-to-customers as a method for measuring success. Learn the reasons why some brands struggle to gain fans and how to avoid those pitfalls.
The value of Facebook as a marketing communications tool is now indisputable. Brands are beginning to increase their advertising investment in the platform, some as much as 10 times of last years spending. Additionally, companies are focusing more effort on engaging with their Facebook fan base through constant communication and highly interactive content. At the same time, many other brands are struggling not only with bringing their customer base into the Facebook ecosystem, but also with engaging those fans once they "like" the brand.
Learn the three main reasons why some companies struggle to acquire fans by downloading this free Article and start accruing PC Mall's Small Business Network Rewards Points! Earn PC Mall's Small Business Network Rewards Points through your purchases and activity.
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