Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
The Ultimate Guide to Mastering The Modern MAT Release
Request Your Free eBook Now:

"The Ultimate Guide to Mastering The Modern MAT Release"

Considered the predecessor to what we now think of as sponsored content, the MAT release is still one of the most powerful and enduring PR tools to the largest (and smallest) agencies across the country.

Long before the days of digital marketing, the MAT release was the key paid media option to help marketers reach a mass audience.

Once limited as a print newspaper article, the MAT release has transformed into a critical digital solution with varying formats (infographics, video, slideshows, etc.) and robust targeting options.

From planning, to writing, to distribution, this is your free, in-depth resource to making the most of the modern MAT release.

What’s inside the eBook:

  • What the MAT release is (and isn’t) and why it works
  • Tips for choosing the right format
  • Print vs. online MAT releases and the benefits of each
  • 8 how-to strategies for making the most of your content

Considered the predecessor to what we now think of as sponsored content, the MAT release is still one of the most powerful and enduring PR tools to the largest (and smallest) agencies across the country.


Offered Free by: Brandpoint
See All Resources from: Brandpoint

Recommended for Professionals Like You: