A hands-on guide to adding curation to your content marketing mix, including how to pick a topic; find, organize, share and promote your content; and analyze your curation program performance.
As marketers in a content-driven landscape, we are responsible for producing great content every day. But, most of us don't have the time, staff, or budget to publish at this rate. That's where content curation comes in.
This 80+ page guide will teach you how to get started with content curation, by answering the following questions:
WHY content curation is a good idea, including a look at the new Buyer 2.0.
WHAT content curation is, and how it fits into the content marketing mix.
HOW you can put content curation to work, including a step-by-step look at how to curate effectively.
WHY you're curating content, a full-circle look at performance, measurement, and optimization.
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