Big data is great—but it's not what CEOs need to run their organizations effectively day to day.
The volume of enterprise data is growing at an extremely rapid rate. If CEOs aren’t careful, they can easily lose the signal in the noise, miss critical insights, and weaken the organization.
In this ebook, you'll see why big data isn't what CEOs need to run their company, and see how the much more manageable “small data”—the practical human insight within every organization—can transform the way your team operates.
How data overload is a very real danger for CEOs
The three attributes of the type of small data that helps a CEO run the company more effectively
Specific best practices for collecting and using small data from your organization
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