Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
The Impact of Content Effectiveness on Sales and Marketing

Request Your Free Analyst Report Now:

"The Impact of Content Effectiveness on Sales and Marketing"

Content is a nexus between the sales and marketing functions in most organizations.

Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing.

Since content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. Demand Metric and Showpad together conducted research to understand the sales-marketing relationship around content, and how it affects sales interactions.

Offered Free by: Showpad
See All Resources from: Showpad

Recommended for Professionals Like You: