Sustaining Relevance & Winning Customers in the Experience Age
Furniture eCommerce Is Still In Its Infancy, But Not For Long
The gap between consumer online shopping and online purchasing of furniture items has been extensive –representing a significant barrier for many long-standing furniture manufacturers to make the plunge into ecommerce. Data shows that while consumers will shop online for furniture items, most prefer to see and touch furniture items with different feature options so they can visualize what items will look like in their home.
As the world continues to transition more and more commerce to digital, technology and market forces have moved us into the ‘experience age’, where native digital companies, like Amazon, set the bar for customer experience with online purchases. Most furniture manufacturers have at least dipped their proverbial toe in the digital space by creating a brand-enhancing website that provides basic information, store locations, and possibly some customer service features.