Discover the most important parameters of ecommerce auditing and get practical advice on how to monitor your product visibility in online reseller channels.
There are a number of ways to ensure the best possible visibility of your products around the world. In the physical space, mystery shopping, frequent merchandising and regular audits are as important as ever.
However, a different approach is required in light of the new reality of online retail. Let’s remind ourselves what that reality looks like.
Consumers in today’s digital world expect flawless product exposure and lose trust in a brand if products are displayed differently over different channels. This is why you need to master product visibility online as well as in physical stores.
Download this guide to learn the differences between traditional merchandising and how to audit your products in online reseller channels.