If you’re a budding entrepreneur you’re probably full of fantastic ideas for new business ventures. The challenge that so many face is deciphering when you need to push through the hard times, and when you need to quite and move on. This book is the perfect read for anyone that’s ever had a business idea and wants to learn a little bit about navigating the new-venture ‘dips’.
The aim of Godin’s book is to teach you when you need to quit on ideas, and when you should to stick with them. If something is worth doing, there will be a dip and you need to learn how to navigate it successfully if you're going to come out the other side.
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