For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter.
Twitter is a green field for content marketers and social media managers.
With more than 241 million active users, 58 million Tweets, and 2.1 billion searches every day, online marketers have an active and informed audience to engage with. But many ask questions like: “What's the best way to engage my followers? How often do I need to tweet or reply to stay relevant? What's the best way to leverage my brand's Twitter account?” The answer lies in a few key metrics that you should be using to gauge your performance, all accessible through the Simply Measured Twitter Account Report.
In this definitive eBook, learn about the different Twitter metrics which are measurable through the Simply Measured Engagement Megaphone, and discover several specific ways to use them to create actionable Twitter tactics. Finally, learn about the tools to do the analysis and reporting yourself.