How to use data to gain better insights into the interests of potential buyers
With both buying committees growing and the length of buying cycles increasing, it’s clear that understanding your buyers is critical to see any kind of success in both marketing and sales efforts. We need to think more critically and listen to our buyers in this thing we like to call: Intent-Based Marketing.
In this guide, you’ll learn how to:
Understand intent data to enhance your lead profile
Discover new target prospects based on intent
Utilize effective lead scoring to accurately depict where in the funnel your buyers are currently
Pick the right intent data provider to fit your goals and objectives
Start effectively nurturing leads in the right place at the right time when they are ready to buy.