For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter.
Chances are, your target audience is somewhere among the nearly 9.6 million Facebook users who log in to their accounts as least once per day. That's good news because Facebook is a gold mine for marketers. But it's not enough to know that your target audience is on Facebook – the key is to reach and engage them.
This guide walks you through the most crucial Facebook metrics you need to gauge the performance of your marketing efforts. It will outline specific ways you can use these metrics to create actionable Facebook strategies. Finally, because even the savviest marketers can find it challenging to make use of all that Facebook data, learn how to use Simply Measured tools to analyze and report on Facebook metrics yourself.