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"The Branch Industry Report: Mobile Trends in Focus"
Branch’s Industry Report: Mobile Trends in Focus offers an exclusive look at how cross-platform journeys and personalization drive revenue.
The cross-platform journey is more important than ever before. As more devices, channels, and platforms emerge, it’s become more critical for companies to react to the evolving demands of today’s users.
The Branch data included in this report reflects approximately five billion app installs and six billion web sessions, and reveals trends from top apps in ten industry categories, including eCommerce, travel, finance, and social networking.
Branch’s first Industry Report: Mobile Trends in Focus reveals:
- Why cross-platform users spend 2.2x more than their single-platform counterparts
- How paid advertising can act as both a blessing and a curse
- Why personalization across organic channels is critical
- Trends in retention rates across industries
For a deeper understanding of cross-platform users, a look at the most effective strategies for optimizing paid and organic channels, and an overview of trends in retention, download the Industry Report: Mobile Trends in Focus today.
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