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"The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter"

Learn how to generate leads with blogging, LinkedIn, Twitter, Facebook, E-mail, and more.

B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce marketing expense, increase lead volume, and provide a clear and measurable return on investment for your marketing dollars. In this chapter, you’ll learn about the fundamentals of social media lead generation and find out why B2B is better at social media than B2C.

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