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"The B2B Marketer's Guide To Cross-Marketing Product Lines"
Get this comprehensive guide to cross-marketing product lines and learn how to leverage your marketing database to match prospects to new & existing products in your portfolio.
Your marketing database may be the most valuable asset. However, if your database is an un-segmented list of contacts, you are taking advantage of only a fraction of its potential.
This is especially true if you have a portfolio of products or if you are planning a new product launch. In this case, a well-segmented database can help you leverage the customers and prospects you already have to sell a new product or service.
The secret for cross-targeting is matching the right prospect with the right product.
For many years, business-to-consumer (B2C) companies like Amazon and Hertz have excelled in leveraging vast amounts of customer data to effectively cross-sell their products. B2B companies need to follow suit.
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