Unlocking the New Formula for Sales and Marketing Success.
B2B organizations are turning to data and analytics to accelerate the buying journey and achieve meaningful growth. That should come as no surprise.
Over the past few years, Dun & Bradstreet has routinely taken the pulse of B2B sales and marketing professionals and discovered that data was at the heart of their go-to-market activities. Spoiler alert: This year is no different. Data is unanimously viewed as being the catalyst for driving an effective sales and marketing strategy and improving business performance overall.
What does come as a surprise is how a lack of confidence in B2B data is impacting the way in which businesses leverage (or don’t leverage) even the most fundamental sales and marketing initiatives. As you’ll see in this year’s report, some of the most buzzworthy sales and marketing strategies, such as account-based marketing (ABM) and content personalization, may not be as prevalent as one might think.
After surveying more than 250 B2B professionals in businesses of all sizes across numerous industries, we uncovered some key insights shaping the B2B sales and marketing landscape. Download this report to learn all about these insights.