Return on Investment is simple dollars and cents. Return on Relationship is the value that will accrue over time through connection, trust, loyalty, recommendations and sharing.
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship.
This guide will help you:
Build and strengthen relationships with your audience, as a whole and as individuals
Authentically set your brand apart from the market
Be heard by consumers above the growing "noise"
Catch and retain consumer attention to build ongoing engagement
Increase your Return on Relationship and reap the rewards.
Offered Free by: Ted Rubin See All Resources from: Ted Rubin