Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Strategic Loyalty Program Design
Request Your Free White Paper Now:

"Strategic Loyalty Program Design"

Time to Start at the Top, Not the Bottom

Today, marketers are driven to develop loyalty programs for many tactical reasons, foremost among them
being: Pressure to implement low-cost mobile-centric technologies; To show use of big data; and, To keep
up with competitors. Unfortunately, these forces have resulted in a proliferation of ineffective cookie-cutter, me-too programs. However, by avoiding pitfalls and conducting a critical analysis of what loyalty can truly do
for a business, loyalty can be deployed as a sustainable differentiator and source of competitive advantage —
even in today’s crowded marketplace. 


Offered Free by: Aimia
See All Resources from: Aimia

Recommended for Professionals Like You: