What are the greatest success factors and challenges in content marketing? How much budget gets earmarked for content marketing? Which formats and channels are especially popular? The Statista Content Marketing Trend Study has answers to these and other questions from B2B and B2C companies worldwide.
Statista Content & Design surveyed the international content marketing community in tandem with the Content Marketing Forum e.V. and CMCX and provides valuable insights and benchmarks in the Statista Content Marketing Trend Study.
This year also marks the fifth edition of the study. In order to celebrate this anniversary in fitting style, Statista Content & Design has compared some of the responses in this year’s study to those of previous editions.
The Statista Content Marketing Trend Study offers you insights into the following topics: