You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.
"I'm disappointed with what I did previously and want the 1 thing that will help me next"
Is there ONE trick that will get you new patients?
Staking your claim on the patients around you
The multiple front approach required
What worked in the old days vs. now
What's your "marketing universe?"
Building the biggest, nicest, funnest practice
Why do so many dentists use price incentives?
Patients who pick price incentives vs. patients who pick quality of dental care
"The cheap dentist in town"
The bell curve on patients
How long until pricing-based promotions have diminishing returns?
How long until quality promotions have diminishing returns?
How far will patients drive to get to your practice?