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Seeing the Forest for the Trees: Unified Analytics for Modern Marketing
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"Seeing the Forest for the Trees: Unified Analytics for Modern Marketing"

Cross-Channel Marketing Attribution Is Becoming Increasingly Important

IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working, what’s not, and what’s next for cross-channel analytics.

The resulting report, “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes these findings and provides actionable insights, including:

  • Trends in channel utilization, especially around programmatic
  • Which KPIs executives really want, and how marketers measure them
  • Overcoming data accuracy obstacles
  • Challenges with cross-channel attribution, and how to overcome them
  • Benefits from attribution, and how to assess your implementation readiness


Offered Free by: Conversion Logic
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