As global enterprises continue to face increasing complexity and market volatility, all business functions are turning to data-driven analytics and insights as a means to manage growing uncertainties, gain a better understanding of customer bases, and fuel growth.
The findings of the Dun & Bradstreet/Forbes Insights 2017 Enterprise Analytics Study bear this out, and indicate that the move to data-driven insights is being forced by continued business reliance on technology and automation throughout the enterprise. Growth in digital technologies is driving the ability to analyze more data. This, in turn, is fueling the enterprise’s appetite for better data, more advanced analytics skills, and the implementation of best practices. Indeed, analytics is the primary enabler to derive truth and meaning from data that drives business growth.