Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.
Building a relationship with the public is an important aspect of promoting your business and building a solid customer base. Staying in touch with your customers will not only improve your customer relations, but will keep your name foremost in the minds of your customers and prospects and keep them coming back.
This eBook covers:
Communication and corporate social responsibility
10 ways to identify if your public relations company is right for you
The only true measure of good PR
Tips for different types of PR
Good PR from satisfied customers can bring you a whopping customer base, yet at the same time one shred of negative PR from an unhappy customer can cause your business considerable damage. Learn from this collection of insights.