This eBook is about the characteristics that separate the ‘winners’ from the ‘playing not to lose-ers’. The big question is - which one are you?
Disregarding all the basics (like their business idea being ‘right’, there being enough of a market or niche for their products, and getting the pricing right all of which are absolutely vital!) there is something fundamental afoot here. You could have two identical business models and two different business owners and the results would be chalk and cheese. Why is that?
It comes down to a number of key personality and attitude traits – and resulting behaviors. It's the difference between 'playing to win' versus those who are 'playing to not close'.
Take a look at the 7 habits and ask yourself honestly if you play to win or play to not lose. The results you'll get are so radically different you will be astonished.