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"Optimizing Your SEO Tech & Human Resource Stack for 2021"
Is your company looking to build the right set of SEO? Our webinar discusses the framework needed to establish an ideal resource and complete your 2021 planning. Checkout our recording to glean helpful insights and set your company up for success in 2021.
Executing successfully on SEO is a challenge for companies of all shapes and sizes.
Building the right set of resources from day one is the most critical component for success.
For mid-market and enterprise businesses, you’ll need to nail down these three elements to succeed in SEO.
- Allocating limited dollars to the most effective actions.
- Synchronizing complex workflows across multiple skillsets.
- Iterating and innovating towards goals of continuous growth.
SEO is an orchestrated effort across departments, teams, and skillsets.
The greatest challenge is not in knowing how to optimize a website, it’s in getting the right amounts of each of these facets to function together at the right times.
These are the key areas you’ll need to cover in order to execute SEO programs:
- Link development.
- Editorial creative.
- Graphics and rich media.
- Web development.
- Analytics and technology.
Establishing dedicated SEO resources for each of these areas is critical.
Strategists and channel owners need continuous access to the resources on this bottom tier or processes will break down.
Let’s dive into each area’s scope of work.
The lead SEO strategist serves as:
The representative of the channel’s performance to the C-suite.
The project planner and manager or “orchestrator” of all SEO execution.
The subject matter expert.
The lead SEO strategist also conducts:
- Monthly deep-dives and strategic alignment to reconfigure the service mix each month.
- Quarterly business reviews (i.e., executive presentations, recap progress, and future actions).
- Annual planning. Repeat the cycle annually, beginning with the annual audit and strategy formulation project
Every situation is unique – what works for one business won’t work for another.
Consulting with an expert can help choose the right areas to work with a partner, keep it internal, or focus budget elsewhere.
Access this webinar recording for everything you need to know to develop the right set of SEO resources for your business.
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